LGBTQAI+ Business Directory
Queerys is an LGBTQAI+ Business Directory committed to highlighting safe and inclusive spaces.
Metiu took charge of crafting the entire brand identity and website design.
The priority was to provide a secure and user-friendly experience, achieved through a well-structured website with distinct categories, verification features, and relevant tags assigned to different sections.
Queerys’ logo incorporates several meaningful elements. A magnifying glass, cleverly shaped like the letter Q, symbolizes the directory feature while representing the commitment to exploration.
The peace flag, a prominent part of the design, reflects dedication to promoting inclusivity and movement within LGBTQIA+ spaces.
The bold and retro-style logotype ‘queerys’ connects the brand with the early years of LGBTQI+ riots, adding a historical and authentic touch to our overall visual identity. This logo not only catches the eye but also conveys a deep sense of purpose and history.
Finally, the vibrant color palette not only captures attention but also seamlessly harmonizes with the brand’s overall identity.