How Ethical Designers Can Make a Difference?

Behind every great design are multiple elements of art. You see this art in the colours, the lines, the textures. You feel it in the tranquil blues, the shocking reds. The staccato lines set your heartbeat on an increasing tempo, and a familiar depiction of a faraway sunset reminds you of home.


There remains no single definition for art and all it encompasses, as it’s loosely applied to beauty, experience, expression, emotion – to name just a few. And while the ‘definition’ remains subjective, there is no denying that art surpasses all barriers and can even withstand the onslaught of time.


Art cares not about who you are or where you are from – it cares not about your political agenda and holds no gender bias. Art only cares about passion, expression, progression, and transformation. An Ethical Designers know this.


Provided and inspired by nature, we learn to appreciate art from our surroundings. The tranquil blue resonates with us because of calm seas, the shocking reds remind us of the destructive power of a spewing volcano, and that sunset takes us back to a time when we could appreciate the end of a day.


Art, and its resilient ability to remain continuous, is still dependent on the environment. And as our environment is presently on the losing side of an ethical battle, it is up to us to ensure that we win the war.


But what does this have to do with design?


Behind every great design, there are multiple elements of art. If art is under attack, then so are the artists, the creatives, the supply of materials, and the sustainability of the design industry, in all its varying facets.


This, however, is just the eco side of things. Art demands inclusion, transformation, and most certainly, recognition. It can draw our focus to what matters if wielded correctly. And while we recognise the great works by talented artists and follow pieces of beauty on their journey through the pages of history, we come to understand more of our ever-changing world.


A world that is now on a tipping point, and as we, purveyors of art, harness this power, we can ensure that the shift is in our favour. We, however, must first take the lessons provided by art in recognising what is happening to our planet and our people. We must include everyone and everything to make a difference, and finally, transforming our situation for a chance at a future in which art lives on.


Let me explained what Ethical Design is in this article.


The question is, how do we, within the design industry, make ethical decisions, and in turn, how will this make a difference?  


Like you, we struggled with this dilemma and in our quest to be more than just a creative design agency discovered four pillars which we built our brand on, namely:


  • Sustainability
  • Inclusivity
  • Eco-consciousness
  • Social consciousness  

We share these with you in hopes of you joining us in making a difference together. By asking the right questions, we align ourselves with obtaining the right results.

Sustainability in Interior Design

By ensuring that our products are sustainably sourced forms the bedrock of our organisation, we have started asking questions like: 

  1. Who is producing this item?
  2. Why are they making it?
  3. What materials are used in production?
  4. How do these materials impact the environment?

This assists us in opening conversations about otherwise difficult topics and ensures that we stick to our mission.

Here you can find a more detailed blog regarding Sustainable Interior Design.

Inclusivity In Design

The importance of inclusivity in design is an open secret, and while some designers now resort to over-the-top peacocking, we have learned that inclusivity is a prerequisite in every action. 

Tearing down the barriers of hierarchy, confronting inequality, and allowing space for an opinion from all walks of life can create a great space for creativity and production.

We see collaborations between young, free spirits and greying gurus to create the post-modern-vintage. We see gender-neutral demand redefining pinks and blues, and most importantly, we see our youth implementing rooftop gardens and leafy, living walls in environmentally conscious design.

Through inclusion, we unite all of this and more. And through inclusion, so can you.

Eco-consciousness in the Design Industry

Implementing our sustainability endeavours led us to eco-conscious designs. We have come to learn that this is harder than we initially anticipated, more costly than we budgeted, and most certainly, more intricate than simply asking the right questions. We must constantly follow through with our mission and vision, and in some cases, this does cause some unhappy clients. Yes, we can get it cheaper elsewhere, but at what cost?

The famous saying, “When the last tree has been cut down, the last fish caught, the last river poisoned, only then will we realise that one cannot eat money,” resonates with us deeply and ensures we remain on track.

Social-consciousness and Design

Wikipedia describes social consciousness as consciousness shared by individuals within a society. Social consciousness can be described as a consciousness shared by individuals within a society.


By implementing these pillars in our organisation, and at the same time, bringing our clients on board, we have observed a change in our team, our suppliers, our artisans, and our products. The difference is noticeable, small, but ever-growing

Together, though, we can create a paradigm shift towards a healthier, more functional world – and, since we are all about design, this new and improved world will look mind-blowingly marvellous.

We hope that you find inspiration from our dedication and have taken a lesson from our example. As mentioned, this is a war we cannot win alone, and we need your help.


Please get in touch with us here if you are interested in making a difference together.


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